James was privileged to open the The Dentistry Show at Excel, London. This is the largest trade show for Dentistry in the UK.
The topic- “The future of Dentistry”. If I could predict the future I would have the lottery numbers for the 13million jackpot this Friday. What I do know is everything begins and ends with consumers- to the trade that’s your dental practices and to the practices our patients. Which means knowing, understanding, and applying consumer trends and insights will forever be our holy grail. If you’re obsessed with what your competition is doing, you will always end up copying them. To become a trend setter, you need to look where your competition is not.
James is co-presenting the “Future of Dentistry” as a roadshow around the UK & Ireland in 2011.





