James Goolnik

Founder & Dentist

Dentist in London
GDC number 68441

James qualified in 1992 from King’s College London. He has worked exclusively in the City since 1995 and took two years off to gain a masters degree in Conservative dentistry at the world-renowned Eastman Dental Institute.

James is a past-president of the British Academy of Cosmetic Dentistry, the largest organisation dedicated to advancing the art and science of cosmetic dentistry in the United Kingdom.

Dental Phobia certified dentist

James is a member of the British Society Of Occlusal Studies, British Dental Association and is a Dental Phobia certified dentist.

He has twice been listed in Private Dentistry’s poll of the top 20 Elite Dentists in the UK in 2011 and 2012. He has been voted the most influential person in Dentistry in the UK in 2011 & 2012 by trade magazine Dentistry.

He is thrilled to be a judge for both the Dental Industry Awards and the Dentistry Awards.

He lectures internationally and has delivered over 80 seminars on tooth whitening techniques, minimal invasive dentistry and dental marketing.

His book Brush is a number one best seller on Amazon and all the profits go to Dentaid. The first project was in Malawi where James installed a two surgery dental practice and lead a dental team to deliver a skills transfer workshop.

His current project is tackling Sugar being used as a reward for children.

What’s your earliest memory of London?

Theatre in West End.

What would you do as Mayor of London for the day?

Abolish business rates.

Which building in London would you buy?

St. Paul’s Cathedral.

What’s the best advice you’ve been given?

Love, be loved and never stop learning.

Which temptation can’t you resist?


What’s on your bucket list?

Lots – next thing is to visit Japan.

We're a dental practice providing high quality, private dentistry services in the City of London

Get in touch
020 7236 3600
Bow Lane Dental Group, 2a Bow Lane, London, EC4M 9EE
Opening hours
Monday   07:45 - 17:30
Tuesday   07:45 - 19:15
Wednesday   08:30 - 19:15
Thursday   07:45 - 17:30
Friday   07:45 - 17:00
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